The following lifecycle events are associated with the key interactions that a customer has with the app or website while using the discount coupons:

Coupon Entered

This event is triggered whenever a coupon is entered by the customer, either on a cart or during the order/transaction. The following properties are supported by this event:

An example of the Coupon Entered event is as shown:

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rudderanalytics.track("Coupon Entered", {
  order_id: "12345",
  cart_id: "1222111",
  coupon_id: "disc20",
})

Coupon Applied

This event is triggered whenever a coupon is applied to a cart or a transaction successfully. The following properties are supported by this event:

An example of the Coupon Entered event is as shown:

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rudderanalytics.track("Coupon Applied", {
      order_id: "1223455",
      cart_id: "123566"
      coupon_id: "23321",
      coupon_name: "Disc21",
      discount: 21.00
    });

Coupon Denied

This event is triggered whenever an invalid coupon code is applied to a cart or a transaction. The following properties are supported by this event:

An example of the Coupon Denied event is as shown:

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rudderanalytics.track("Coupon Denied", {
      order_id: "123",
      cart_id: "1211"
      coupon: "Disc21",
      reason: "Coupon expired"
    });

Coupon Removed

This event is triggered whenever a customer removes an already applied coupon from a cart or transaction. The following properties are supported by this event:

An example of the Coupon Removed event is as shown:

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analytics.track("Coupon Removed", {
  order_id: "1211",
  cart_id: "124"
  coupon_id: "Dis123",
  coupon_name: "Disc20",
  discount: 20.00
});